Director: Michael Apted
Run Time: 1 hrs. 52 min.
Rating: PG
The Bouw-Man.
I was a little surprised to see another “Narnia” film come to the forefront this holiday season. After “Prince Caspian” failed to come within half the domestic total (it was slightly over half the worldwide total) of “The Lion, The Witch and the Wardrobe,” I thought they may put the franchise to bed. I guess they figure they can still get a few more bucks out of it, even though it seems well past its prime. The trailer offers nothing more than revisiting the characters from the previous installments. If you liked what they brought to the table in the first and second films, then I’m sure you’ll want to see what they’re up to in number three.
An argument that “The Voyage of the Dawn Treader” may rebound and re-energize the “Narnia” film legacy, may be simply the release date. “Prince Caspian” came out in May of 2008, and it just seemed like it didn’t fit the season. “The Lion, The Witch and the Wardrobe” was a Christmas holiday film back in 2005, and the timing seemed more appropriate to the material at hand. An argument against “The Voice of the Dawn Treader” is definitely the popularity of the first film “The Lion, The Witch and the Wardrobe.” I, for one, didn’t even realize that there were more stories to the “Narnia” series besides “The Lion, The Witch and the Wardrobe.” It was such a popular story, that I’m sure a lot of the audience members who saw it were just curious how it would play out on the big screen. With out the popularity of the original, I’m sure the “Narnia” franchise would’ve gone the way of “The Golden Compass” which was a box office bomb.
Prediction.
With so many other fresher options out there, I just don’t see “The Voice of the Dawn Treader” meeting its high expectations. There are enough fans out there that I’m sure opening weekend will be OK on the attendance and financial front, but after that I think it will fall pretty hard. $50 million dollars I’m guessing, thanks to some much needed 3D money. Better enjoy it, because the success probably won’t last past this weekend.
Opening Weekend Gross: $50 Million
Noodles.
The 'Narnia' series, the movie not the book, has been a little hit or miss with me. I loved the special effects, but was less than excited about some of the story. The first movie was a great novelty, the sequel was kind of a depressing let down from the first. This one seems like its trying to recapture the fun and awe of the original by having them once again claim their kingdoms and save Narnia. I guess I'm just not that into it.
Prediction.
This will probably be a hit this time of year, and since the competition for this type of fantasy tale is slim or at least weeks old it will probably sell big. I think since the first Narnia made $65M, and the sequel made $55M opening weekend, the third time around we're down another 10.
Opening Weekend: Gross: $45 Million
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